1. Why do I need a website for my business?
There are several reasons why it is a good idea to have a website for your business. We have listed a few below for yoru reference:
Worldwide Presence - In the year 2000, it was estimated that approximately 361 million people worldwide had access to the internet. At the end of 2009, that number rose to over 1.7 billion people. That’s a growth rate of over 380%. And even if you do not plan to offer your services and products worldwide, you should also know that almost 75% of the population of North America has internet access. * No matter what your business is, it’s hard to ignore 1.7 billion people. Having your own website can help put you in front of all of these people quickly and at minimal costs. You can bet your competitors are getting in front of them!
24 Hour a Day Sales Tool – Whether you realize it or not, your website can act as a 24 hour a day, 7 day a week sales tool. With a website, your company information, as well as the products and services you offer, is available to potential clients all of the time. What does this mean? Increased exposure and service to customers all over the world since your website is available even when you’re not.
To Make Your Company Information Easily Attainable – This is the age of the multi-tasking and people hurrying from one thing to another. Time spent not doing something is often seen as time wasted. That said, people want information about products and services they are interested in on THEIR time! That time could be at 8:00 at night after they’ve put their kids to bed or at 5:30 in the morning while they are drinking a cup of coffee. Whatever the case may be, the lesson here is to make sure your information is available to them no matter when they have the time to look at it!
2. Why do people shop online?
Some studies show that around 83% of people have shopped online at least one time in their life. So, what is all the hype about? What do people like to shop online?
Convenience
People like to shop online because they can do it at any time of the day at their convenience, all while wearing their pajamas.
Saves Time
It is a lot quicker to jump on the internet and order a product to be shipped directly to your house instead of getting in your car, driving to the store, loading up the buggy with what you need, standing in the long checkout line, driving home, and unloading your stuff out of the car.
Quick Comparison Shopping
A person can literally shop dozens of online stores for something they are looking for within a matter of minutes. The same cannot be said about brick and mortar stores, especially when you have to fight traffic and long lines!
Lack of Geographical Boundaries
With internet shopping, you can literally buy anything from anywhere in the world that you wish. There are no boundaries on the internet.
Anomynity
Buying online provides people with a certain amount of anonymity about the products they are purchasing. That way, if you were embarrassed or shy about going to the store to buy products for hair loss in person, you can do it over the internet without anyone you know being the wiser.
